Customer Impressions

Established in 2024, Customer Impressions is a mystery shopping and customer experience research company that helps businesses see their customer experience from the customer’s point of view. We conduct mystery shops, phone evaluations, website evaluations, and customer service assessments to provide feedback on how businesses handle customer inquiries and interactions.

Instead of guessing why leads go cold, business owners get honest feedback from real people who experience the brand exactly as a prospective customer would.

Each evaluation starts with an onboarding call to define your goals and ideal customer. Evaluators matching that profile then browse your website, review your Google Business Profile, and call your business as genuine prospects. Staff are never told, so responses reflect normal day-to-day performance rather than best behavior.

Findings are compiled into a detailed report covering website clarity, phone responsiveness, Google profile strength, and trust signals, with action items ranked by impact. Repeat evaluations track progress over time.

Typical clients include law firms, dental practices, and home services business. More than 200 businesses evaluated.